Crisis communication via SMS: inform people quickly and reliably during the Corona virus pandemic

Black Friday is now only a few weeks away and preparations for this shopping event are in full swing. For retailers, Black Friday is a lucrative opportunity which cannot be ignored. It became a mainstay of the marketing calendar for EU sellers around the mid- 2010’s and has since grown exponentially.
It’s a fact that consumers shop a lot more on Black Friday and it was reported that in 2017,…